I developed both the visual identity and the website for Lander, a platform that integrates real estate with Web3 technology. The goal was to create a modern, cohesive, and immersive brand capable of transmitting innovation, trust, and simplicity through every interaction.
Services
Branding & Web Design
Category
PropTech / Web3
Client
Tomás Oliver
Analysis - Performance and Responsiveness
For Lander, the focus was on achieving a smooth, fast, and adaptive digital experience that feels alive and effortless. Every element—from transitions to interactions—was optimized to ensure speed, precision, and scalability, essential for a Web3-based real estate platform.
Performance
• Fast Loading Speed: The website architecture and 3D assets were optimized to load quickly without losing visual quality.
• Scalability: The structure allows for continuous growth, supporting future integrations and platform expansions.
Responsiveness
The design was created to adapt seamlessly to any screen size—from mobile to desktop—keeping all elements clear, consistent, and easy to navigate. The layout prioritizes accessibility and efficiency, ensuring a stable and professional user experience across all platforms.
Problem – Platform and User Experience Improvement
The main challenge for Lander was to align its Web3 technology with a clear and accessible user experience. The goal was to simplify complex concepts—like digital assets and real estate tokenization—through a functional and trustworthy interface.
Platform and UX Improvement 💡
We focused on improving clarity, structure, and communication throughout the website.
The design process included simplifying navigation, defining consistent visual patterns, and refining information flow to make the platform more intuitive. This improvement allowed Lander to deliver a cleaner, faster, and more understandable experience for all types of users, whether new to Web3 or familiar with blockchain technology.
Solution - Communication and Deployment
Throughout the creation of Lander, communication and collaboration were essential to align every visual and functional decision with the project’s objectives. The goal was to ensure that the website and brand identity worked seamlessly together, reflecting both innovation and clarity.
Communication
We maintained an open and agile communication process with the client to validate design directions and technical implementations at every stage. This collaborative approach ensured that the result met expectations while staying consistent with Lander’s vision of simplicity and reliability.
